Now we know the four families that fonts belong to. These font families are like parents, while the different fonts, like Arial and Times New Roman, can be considered their children. All fonts are categorized into four font families based on similar designs. There are more than 200,000 fonts currently available and more on the way. You’d never see Vogue sending emails with copy written in a font inspired from Graffiti. If the email you’re sending is raising funds for an earthquake aftermath, choosing Comic Sans MS will give the impression that you’re not a credible entity.īrands maintain their values and persona through the fonts they use. Just like colors, fonts have personality characteristics. 70% of readers will delete an email within 3 seconds if not properly displayed or formatted.įonts are important since they affect the overall mood of an email.
The fonts you choose either make or break your email campaign’s success. If it were written in an easy-to-read font, you’d know instantly that the text is actually the lyrics to the well-famed Backstreet Boys song, ‘I Want It That Way.’ If you’re anything like us, you had a tough time reading the passage.
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